E-business and e-commerce web applications Essay

Identify e-business and e-commerce web applications to support the proposed implementation First off e-commerce is one of the best things for business whether you have your whole business through the web or partly. If you have a physical store, you are limited by the area that you can sell your product or offer service. An ecommerce website opens your business to the world. In addition to these two drivers,online retail is also driven by traffic from search engines. One of the most important positives of ecommerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Advertising and marketing is global and you get a better buying market. For personnel use the automation of checkout, billing, payments, inventory management, and other operational processes, lowers the number of employees required to run an ecommerce setup. Last but not least Real estate, the store does not need a prominent physical location. you can Locate the Product Quicker, eliminate travel time and cost, provide comparison shopping, also cross reference deals, bargains, coupons, and group buying.if you do open a e-business vulnerabilities that need to be taken into account if you decide to create an e-commerce site is security internal and external. Hackers attempting to steal customer information or disrupt the site or server containing customer information that is stolen. Also Imposters can mirror your ecommerce site to steal customer’s money. authorized administrators/users of an ecommerce website downloading hidden active content need to watch the attacks on ecommerce system. Scans should be frequently done on your server. this will help identify any malicious programs that may be running worms, viruses or Trojan horses. Limited user access will ensure that you know exactly who has access to your ecommerce system and ass ign each user with unique access authentication method.

The professional teacher in classroom, school, and society

Introduction:By the 1970s, large authoritiess were criticized about interfering the function of markets and the ability of the persons to run their ain personal businesss. Managerialism and marketization of the public services was the chief impression of ‘new public direction ‘ . In order to better the efficiency and effectivity in the populace sector, different schemes such as internal audit and quality confidence have been introduced. ( Aucoin, 1990 ) As instruction is one of the cardinal public services in Hong Kong, it can non hedge from the tidal force of marketization. The reform is related to the transportation of duty from the authorities to the school. In other words, there is a alteration in the nature of the authorities engagement with a position to going more competitory and providing for the demands in the market, and the ever-changing universe. Efficiency, answerability, quality and efficient usage of resources have become the ‘yardstick ‘ in mea suring the public presentation by society, authorities and schools. Those standards have made a great impact on instruction at all degrees. Policy of Decentralization in Schools: In an effort to advance ‘quality instruction ‘ in schools, Hong Kong authorities introduced the thought of a school-based direction theoretical account with a position to conveying about decentalisation. This policy based on an premise: when a market mechanism is in topographic point in the instruction system, s chools will go antiphonal and accountable to the populace, and therefore will choose for better-quality public presentation. ( Brown, 1995 ) Decentralization allows schools flexibleness to apportion resources. Marketization enhances the power of parents as they provide the demands. Diversity of school was decreased and hence the competition between schools is violent. The functions of instructors and pupils have to alter harmonizing to the above-named factors. Fig. 1 Marketization theoretical account ( Modified from Ball )Parental pick:Parental pick is one of the cardinal influences of the educational market. Restructuring instruction by the authorization of parents and pupils through picks in instruction is the cardinal thought under acceptance of a market-oriented attack. In Hong Kong, most of the parents are fond of English Medium Secondary Schools because they believe in the myths of better educational services inside them. ( Band1c†Ya ®Ã‚ ¶e†¢Ã‚ ·a„†ºa‚?c µÃ‚ ±e†¹Ã‚ ±a? ­ , 2010 ) Presently, instruction is considered as a sort of commercial merchandise instead than larning to larn. The whole schooling system can be regarded as a trade good market controlled by civilization of quality. Furthermore, schools are the mills for â€Å" value-addedness † while the pupils ‘ acquisition results are the trade goods within the market. Parents are the goaded force and exert great force per unit areas to school in order to bring forth better reactivity and academic effectivity. ( e ¶Sa ¤se†¹Ã‚ ±?-†¡c? ­ e ¶Sa?-a ®Ã‚ ¶e†¢Ã‚ ·e § , 2008 )Diverseness:In the aftermath of the economic restructuring of Hong Kong into a service economic system, there was a great alteration of the prevocational and secondary proficient schools in 2000. Education and Manpower Bureau revamped and enriched the proficient course of study by stressing more on concern and technological facets every bit good as linguistic communications. ( Education Department, 1997 ) The differences between secondary proficient schools and mainstream secondary schools became bleary. Furthermore, inclusive instruction is introduced and implemented. Students with particular educational demands ( SEN pupil ) are encouraged to have instruction in ordinary schools every bit far as possible. This policy increases the learning diverseness of pupils inside chief watercourse schools. This follows with increasing of demands of resources and teacher re-training. In world, nevertheless, there is unequal support and resources. Under inclusive instruction system, schools can merely have $ 10,000 subsidies for every SEN pupil. Compared with the original system, schools can enroll one instructor and learning aid for every 15 SEN pupils. ( ez?a†¢Ã¢â€ž ¢e‚?eaS?a? §a ¤sca °Ã¢â‚¬Ëœ , 2005 ) Merely 6 % of instructors agree with adequate support under the bing system. ( Education Convergence, 2002 ) In the past 15 old ages, the diverseness of school is reduced due to revamping secondary proficient schools and inclusive instruction. More and more schools became mainstream schools. Normally, those schools focus on academic facets instead than developing pupil ‘s possible since academic accomplishment of pupils is an of import public presentation index under cognition base society. Students ‘ endowments are ever buried.Competition:Under marketization, competition becomes much more serious than earlier. From the fact that the figure of pupils entry to secondary one lessening dramatically ( a? ­a ­?aae ·?a?†¦e ©sa , 2010 ) , schools which did non get adequate figure of pupils might be closed by the authorities. In order to hedge from this procedure, different schools principals utilizing different schemes to pull pupils to analyze their school. The schemes including give different subsidy or even hard currency to the new pupils. Harmonizing to the research ( e ¦Ã¢â€ž ¢Ã¢â‚¬ ¢Ã¢â€ž ¢e‚?a °Ã‚ ­aaâ€Å"?a?†Ã¢â‚¬ ¢Ã¢â€ž ¢a? «a ·?aeY? , 2010 ) , some instructors were forced to advance the school. The promotional activities including be aftering different activities, some even serve as salesmen on the street to advance the school. We believed that these should non be the responsibilities of instructors. The direct result is teacher can non pass equal clip on the lesson planning or fixing resource for pupils. This implies that learning quality in footings of pupil larning result may deteriorate due to the deficit of readying. Second consider competition between pupils. Hong Kong is a cognition based society. Under the construct of marketization, educational success implies competiveness, which farther elaborates to money and high socio-economical degree. We argued that the ultimate end of instruction should non be served as a tool to mount up to higher socio-economical degree. If marketization continues, the purposes of instruction would go training pupils to accomplish academic success merely and in uniformity. We argued there would be two possible result of this uniformity. The first result is we would lose out value instruction. Previously school non merely concentrate on academic country, but besides the whole individual development of pupils. Teacher can hold flexibleness to learn different country of cognition, but non constrained to the examinational stuffs. But under marketization, we focus on the acquisition result and competiveness between pupils instead than value. It seems that the value instr uction is no longer of import in the modern society. Therefore we argued this may be one of the accounts of the happening of different societal issues. The 2nd possible result of uniformity is the changing of features of pupils. After marketization, we focus more on competition every bit good as public scrutiny. Therefore different accomplishments such as communicating or coaction may be omitted in the course of study. From the illustration of the maestro alumnus in Chinese university, this indicated that our current educational system maintain preparation pupils in this mode. ( a? ­a ¤Ã‚ §c? ©a? «200? ¬?e ¦Ã¢â‚¬ ¹a ·?a ¤Ã‚ ±?†¢- , 2011 ) This in bend pupils can merely execute good in the test merely, but can non use the cognition in the existent state of affairs or utilizing different accomplishments to work out jobs.The effects of the reform of educational system on instructors:In fact, the work load of instructors was really high before the reform of educational system. Teachers have more than 30 periods per hebdomad and it was one of the highest Numberss around the universe ( Cheng, 2004 ) . Furthermore, the figure of pupils per category normally is really high and it is about 40 per category. It may to a great extent increase the work load of instructors. Under the reform of the educational system, the work load of instructors is farther increased. In the yesteryear, the instructors could still manage their work. It was because of the standardised course of study, lower in-class diverseness of pupils and the comparatively teacher-centered instruction manner. However, under the reform of the educational system, the stria of pupils was changed from 5-band system to 3-band system. In other words, the intra-school diverseness of pupils became much higher. This may ensue in the dramatic addition in the trouble and cost of learning and direction of schools. Ultimately, instructors have to pay more attempt to cover with the jobs in learning, conselling and resources allotment. As the diverseness of pupil additions, the original high quality schools and pupils become second-rate since the resources have to be shifted to cover with the jobs of less able pupils. As mentioned antecedently, inclusive instruction is one of the of import policies under the reform of the educational system. It aims to include some SEN pupils into the normal categories so that SEN pupils can accept the legitimate instruction. This may increase the intra-school diverseness of pupils and the operating cost of schools. Besides, excess back uping resources should be needed. However, a batch of schools do n't run into the standards to suit the SEN pupils and are forced to make so. Under the state of affairs of high work load and ‘big category ‘ , instructors really have non adequate clip and energy to take attention of the SEN pupils. As a consequence, the SEN pupils finally get no benefit. The reform of educational system involves the alteration in the instruction schemes and the usage of the instruction tools. In order to do the instruction more effectual, instructors have to take a batch of preparation classs about the alteration of the course of study, the application of information engineering and etc. Besides, some instructors have to complete the graduate student sheepskin of instruction. Teachers have to pay excess clip and energy on their surveies. In add-on to the work load and day-to-day responsibilities in school, instructors may experience collapsed. As a consequence, the success of the reform of educational system may be hard to be achieved since instructors really have no clip and energy to take attention of the diverseness of the ability of pupils and aid pupils ‘ growing.Decision:In decision, marketization have its ain advantages such as bettering efficiency of acquisition and instruction in footings of larning result. Nevertheless, the purposes o f instruction and value instruction are neglected in the current marketized educational system. We believed that the disadvantages overwhelm the advantages and this is non a good pattern to our following coevals. Entire words: 1675

Cash payment made on quarterly or semiannual basic by company to its shareholders.

The dividend decision is important because it affects the amount of internally sourced finance available and also affects the return received by shareholders on the shares. Once the company decided to pay dividends, they may establish a somewhat permanent dividend policy, which may show the impact of the investors and the financial markets. Establishing a specific dividend policy is to the advantage of both the company and the shareholder. The distribution of dividends requires the approval of the board of directors and paid out to shareholders a few weeks later. There are several dates between the times the board declares the dividend until the dividend is actually paid. The first date of note is the declaration date which the board of director declares the time or date is announced. The next date of note is ex-dividend date which time investors must have bought the stock to receive the dividend. The investor, who buying the stock after ex-dividend date is not receiving any dividend , record date, is a few days after the ex-dividend date the company close its stock transfer books and make up a list of the shareholder, who will receive the dividend. The final step is payment date which the checks of dividend will send to the shareholders. There are different types of dividend, which are cash or as additional stock which increase the number of shares outstanding and generally reduce the price per share, regular dividend which is paid at regular intervals, or a special dividend which is paid in addition to regular dividend and liquidating dividend which are excess of the retained earning they show on their book. There exist four main types of dividend policy theories Modigliani and Miller (1961) dividend Irrelevancy theory, Linter and Gordon (bird-in-the-hand) Theory, Signalling properties of dividend and clientele effect. Is the company’s dividend policy irrelevant to its market value? One of the financial theorists (Miller and Modigliani, 1961) provides a proposition for dividend policy irrelevance. They assume that perfect capital markets, meaning no taxes or transaction costs exist, the market price has many buyer or seller, and there is costless and feely access to information. Modigliani and Miller state that dividend policy was not one of the determinants of share price .Share value is independent of the level of dividend paid. A firm pay dividend is irrelevant and those stockholders are indifferent about receiving dividend. For example, from the aspect of investor, that the company paid too big dividend, investor could buy more share with the dividend that is over the investor’s expectations. Similarly if the company paid too little dividend, an investor could sell some of the company’s share to reflect the cash flow their expected. Market value of company its cost of capital is independent of its capital structure. According to their argument dividend policy is unaffected and irrelevance of market share price .Should the company pay out to its shareholders or retain that money to make new project. Modigliani and Miller’s dividend-irrelevance theory says that investors can affect their return on a stock regardless of the stock’s dividend Residual Policy Modigliani and Miller argued that financial objective is maximise shareholder wealth when the share price is maximised. Shareholders are indifferent between dividends and capital gain. Company is used M M Residual dividend policy when a company undertake all positive NPV project and paid out the residual as dividend. Alternatively a company with not enough funds to invest new project, paid no dividend and the additional funds can obtain from outside sources. They were arguing that if company followed the best investment policy the value of company is irrelevance to its dividend policy. They also argue that shareholders are also indifferent to the timing of dividend payment because if there were no dividends the market value of company would increase to reflect as future dividend and share price is also increasing resulting from the returns of investment. A dividend policy is irrelevant because shareholders have the ability to create â€Å"homemade† dividends that mean that ca pital gain is not perfect suitable for dividend in cash flow terms. This income is achieved by individuals adjusting their personal portfolios to reflect their own preferences. For example some shareholders prefer to get steady of income are more likely to invest in bonds, which interest payment don’t change ,rather than dividend –paying stock, which value can fluctuate. Bird-in-the-hand On the other hands, Lintner (1962) and Gordon (1963) believe that company dividend policies are relevant to their share price. Under conditions of uncertainty and imperfect capital market ,he argued â€Å"bird-in-the-hand† theory that investor can reduce the financial risk associated with their investment if the return is received in the form of dividend earlier, rather than capital gain or higher dividends later. On this analysis, current dividend represent less risky than future capital gain. Therefore, company paying higher dividend will be more worth than company paying lower dividend. Dividend policy is one of the importance factors of determining share price. Gorden argued that the payment of current dividends â€Å"determine investor uncertainty†. The key assumption, as argued by Lintner and Gordon, is that because of the less risky nature dividends, shareholders and investors will discount the firm’s dividend stream at a lower rate of return, â€Å"râ₠¬ , thus increasing the value of the firm’s shares. According to dividend growth model, the value of an ordinary share, Po is given by: Po=D1/(r-g) Where the constant dividend growth rate is denoted by g, r is the investor’s required rate of return and D1, represent the next dividend payments. Thus the lower r is in relation to the value of dividend payment D1, the greater the share’s value. In the investor’s view, according to Linter and Gordon, r the return from the dividend, is less risky than the future growth rate g. http://www.oppapers.com/eassys/Bird-In-Hand/536314 Signalling effect of dividend This theory argued that financial information is asymmetric and managers will always know more than shareholders about the future financial prospects of the company. The dividend declared can be interpreted as a signal from directors to shareholders about the strength of underlying project cash flows. Increasing dividend is usually seen as good news, indicating that the company has positive prospects. The theory of dividend signalling has usually refers to a cash distribution of retain earnings. http://www.jstor.org/pss/2328393 Reference Watson, D. and Head, A. (2010) Corporate finance Principles Practice.5th edition. Essex: Pearson Education Limited. Cash payment made on quarterly or semiannual basic by company to its shareholders. The dividend decision is important because it affects the amount of internally sourced finance available and also affects the return received by shareholders on the shares. Once the company decided to pay dividends, they may establish a somewhat permanent dividend policy, which may show the impact of the investors and the financial markets. Establishing a specific dividend policy is to the advantage of both the company and the shareholder. The distribution of dividends requires the approval of the board of directors and paid out to shareholders a few weeks later. There are several dates between the times the board declares the dividend until the dividend is actually paid. The first date of note is the declaration date which the board of director declares the time or date is announced. The next date of note is ex-dividend date which time investors must have bought the stock to receive the dividend. The investor, who buying the stock after ex-dividend date is not receiving any dividend , record date, is a few days after the ex-dividend date the company close its stock transfer books and make up a list of the shareholder, who will receive the dividend. The final step is payment date which the checks of dividend will send to the shareholders. There are different types of dividend, which are cash or as additional stock which increase the number of shares outstanding and generally reduce the price per share, regular dividend which is paid at regular intervals, or a special dividend which is paid in addition to regular dividend and liquidating dividend which are excess of the retained earning they show on their book. There exist four main types of dividend policy theories Modigliani and Miller (1961) dividend Irrelevancy theory, Linter and Gordon (bird-in-the-hand) Theory, Signalling properties of dividend and clientele effect. Is the company’s dividend policy irrelevant to its market value? One of the financial theorists (Miller and Modigliani, 1961) provides a proposition for dividend policy irrelevance. They assume that perfect capital markets, meaning no taxes or transaction costs exist, the market price has many buyer or seller, and there is costless and feely access to information. Modigliani and Miller state that dividend policy was not one of the determinants of share price .Share value is independent of the level of dividend paid. A firm pay dividend is irrelevant and those stockholders are indifferent about receiving dividend. For example, from the aspect of investor, that the company paid too big dividend, investor could buy more share with the dividend that is over the investor’s expectations. Similarly if the company paid too little dividend, an investor could sell some of the company’s share to reflect the cash flow their expected. Market value of company its cost of capital is independent of its capital structure. According to their argument dividend policy is unaffected and irrelevance of market share price .Should the company pay out to its shareholders or retain that money to make new project. Modigliani and Miller’s dividend-irrelevance theory says that investors can affect their return on a stock regardless of the stock’s dividend Residual Policy Modigliani and Miller argued that financial objective is maximise shareholder wealth when the share price is maximised. Shareholders are indifferent between dividends and capital gain. Company is used M M Residual dividend policy when a company undertake all positive NPV project and paid out the residual as dividend. Alternatively a company with not enough funds to invest new project, paid no dividend and the additional funds can obtain from outside sources. They were arguing that if company followed the best investment policy the value of company is irrelevance to its dividend policy. They also argue that shareholders are also indifferent to the timing of dividend payment because if there were no dividends the market value of company would increase to reflect as future dividend and share price is also increasing resulting from the returns of investment. A dividend policy is irrelevant because shareholders have the ability to create â€Å"homemade† dividends that mean that ca pital gain is not perfect suitable for dividend in cash flow terms. This income is achieved by individuals adjusting their personal portfolios to reflect their own preferences. For example some shareholders prefer to get steady of income are more likely to invest in bonds, which interest payment don’t change ,rather than dividend –paying stock, which value can fluctuate. Bird-in-the-hand On the other hands, Lintner (1962) and Gordon (1963) believe that company dividend policies are relevant to their share price. Under conditions of uncertainty and imperfect capital market ,he argued â€Å"bird-in-the-hand† theory that investor can reduce the financial risk associated with their investment if the return is received in the form of dividend earlier, rather than capital gain or higher dividends later. On this analysis, current dividend represent less risky than future capital gain. Therefore, company paying higher dividend will be more worth than company paying lower dividend. Dividend policy is one of the importance factors of determining share price. Gorden argued that the payment of current dividends â€Å"determine investor uncertainty†. The key assumption, as argued by Lintner and Gordon, is that because of the less risky nature dividends, shareholders and investors will discount the firm’s dividend stream at a lower rate of return, â€Å"râ₠¬ , thus increasing the value of the firm’s shares. According to dividend growth model, the value of an ordinary share, Po is given by: Po=D1/(r-g) Where the constant dividend growth rate is denoted by g, r is the investor’s required rate of return and D1, represent the next dividend payments. Thus the lower r is in relation to the value of dividend payment D1, the greater the share’s value. In the investor’s view, according to Linter and Gordon, r the return from the dividend, is less risky than the future growth rate g. http://www.oppapers.com/eassys/Bird-In-Hand/536314 Signalling effect of dividend This theory argued that financial information is asymmetric and managers will always know more than shareholders about the future financial prospects of the company. The dividend declared can be interpreted as a signal from directors to shareholders about the strength of underlying project cash flows. Increasing dividend is usually seen as good news, indicating that the company has positive prospects. The theory of dividend signalling has usually refers to a cash distribution of retain earnings. http://www.jstor.org/pss/2328393 Reference Watson, D. and Head, A. (2010) Corporate finance Principles Practice.5th edition. Essex: Pearson Education Limited.

To Build a Fire and Young Goodman Brown Essay Example | Topics and Well Written Essays - 1500 words

To Build a Fire and Young Goodman Brown - Essay Example Another interesting point is that Hawthorne makes sure to clarify that the journey which Goodman Brown makes into the forest is done at night and not during the day. If any trespasser were asked what comes to his mind with the thought of a dark forest, it can safely be assumed that by and large the first response would be related to the creepy feel that a dark forest exuberates. The dark forest sets the tone of the story and makes it clear to the reader from the start that what he is about to read is not a happily ending romantic novel or a light comedy, rather the dark thought provoking nature of the story comes across instantly. Therefore, the very first role played by the most predominantly used element of nature in the story, the forest, is to highlight the feel of the narrative and set the mood of the story. Time and again references have been made in the novel to the nature of the forest by the use of adjectives such as â€Å"gloomy,† â€Å"dark,† â€Å"silent,â €  â€Å"wilderness,† and so forth. ... As Goodman Brown continues with his journey in the forest he meets an old man, who has not been given a name but it appears to be obvious that Goodman Brown does know that he will be meeting this man and that the meeting was not a coincidence. The conversation between Goodman Brown and the old man revolves around the old man challenging Goodman Brown’s belief in the goodness of the people of the society and his father and grandfather. From this conversation it appears as though the old man represents the devil or the temptation that attracts man towards evil. Hawthorne makes it a point to specify that the â€Å"old† man is sitting under an â€Å"old† tree while waiting for Goodman Brown, so that the reader can instantly make the connection of the old man with evil because there is an inherent eeriness associated with old trees with their sagging roots. Furthermore, the stick which the old man is narrated to be holding is constantly compared to a black serpent as follows, â€Å"But the only thing about him that could be fixed upon as remarkable was his staff, which bore the likeness of a great black snake, so curiously wrought that it might almost be seen to twist and wriggle itself like a living serpent,† (Hawthorne, 8). Here we see another element of nature coming into play, the snake is said to be amongst the most venomous of all animals and the fact that the old man holds this stick with such comfort reflects on his association with evil. An interesting piece of conversation from the story is as follows, "Come, Goodman Brown," cried his fellow-traveler, "this is a dull pace for the beginning of a journey. Take my staff, if you are so soon weary,† (Hawthorne, 9), this suggestion of the old man to Goodman Brown can have

Prohibited and restricted imports on meat to EU Essay

Prohibited and restricted imports on meat to EU - Essay Example Top-notch advisors have been appointed by the EU to work on policy formulation pertaining to import of meat. Moreover, market researchers have also been assigned the task of understanding consumers’ preferences for meat coming from Non-EU countries. This is because, by understanding consumer preferences, the EU aims at developing infrastructure that would ensure delivery of similar quality and taste of meat to their nation, as do the meat coming from Non-EU countries (Phyper, Ducas and Baish 260). Under the Regulation 765/2008 of EU, the importers of meat from Non-EU state are required to adopt a placement strategy that protects the meat from viruses and disease, if any, in the ecological environment. Moreover, EU provides levies on duties and taxes, in order to ensure that the pricing strategy adopted by the meat importers does not influence the purchasing behavior of the consumers (Goldmann 86-89). The department of Agriculture, Food and the Marine is responsible to ensure t hat it dissects the true identity of the meat importers and their previous business record, just to ensure that there is no corruption or compromise on meat quality found in their business practices. If the department founds any discrepancy in the past record of meat importer or found bad quality product, it is empowered to cancel the license of the importer right away and prevent that the importer from placing the product in any market within the region (Thies 8-11). General marketing standards are also implied on the import of meat from Non-EU states, which requires an importer to conduct its marketing activities keeping in view the social and cultural differences. Moreover, the importer is also required to abide by the industry wide rules and regulations about ethical and healthy competition. If the importer (s) is found to be engaged in carrying out marketing activities that damages interest of competitors and other stakeholders, the EU has the power to cancel importer’s license without prior notice. Moreover, importers of the meat from Non-EU countries are also prohibited from form industrial curtail, just to ensure that synthetic increment in prices does not take place. The promotional campaigns of exported meat are required to be exhibiting health and safety standards that are kept in view, well before consumers purchase it. In addition, advertisements should also contain the approval seal of Department of Health and Safety of EU so that consumers may purchase it freely and without any concerns about its quality. The Department of Health and Safety carries out test of imported meat on time-to-time basis, just to ensure that quality and taste is not compromised at any stage (European Commission). In order to fulfill the legal requirements of importing meat from Non-EU states, the importers must meet following criteria: 1. The imported meat should contain the seal of conformity certificate issued by the Department of Health and Food Safety and Depa rtment of Agriculture, Food and the Marine. 2. The place where the product is going to be offered to the product should not be located near waste management centers and near rivers. This is because, these areas are the one where most of the diseases are born. 3. The price of the imported meat offered to consumers in EU is subjective to the Price Control Authority of EU, just to ensure t

Reading critically and interpreting literature Term Paper

Reading critically and interpreting literature - Term Paper Example The Yellow Wallpaper, published in 1892 and written by Charlotte Perkins Gilman, charts a young woman's development into deep depression, enabled by her well-intentioned but misguided husband, who is a doctor. The main character, who remains nameless (but may be called Jane, as a reference at the very end of the story, and she will be referred to as such in this essay at times), struggles against the popular contemporary concept of the 'rest cure,' a 'medical' treatment for the â€Å"temporary nervous depression – a slight hysterical tendency† (Perkins Gilman) which nineteenth-century women were frequently diagnosed with. Her gender- and educational-based fight is against the system, represented by her husband, for a cure which is catered to her own wants and needs rather than a blanket treatment which oppresses her and worsens her condition. Yukio Mishima's 1966 Patriotism also focuses on a woman's struggle, although his is a very different perspective. Written in the third person, unlike The Yellow Wallpaper which is from the main character's point of view, Patriotism records the evening of a happily married couple's suicide pact, in grim and gory detail. Reiko and her husband reduce their world to their small house, decrease the world's population to just themselves, and then struggle wordlessly against their own concepts of a peaceful death, both mentally and physically. Their passive acceptance of a frightening situation, a reflection of Mishima's complicated feelings on contemporary Japanese morality, resists the classification of a 'struggle,' and a critic is forced to admit that the story's struggle is deeper than vocalization. It appears that it is a tract against suicide, but the author's deep-seated, somewhat twisted love for his country, and the fact that he also chose to commit seppuku, is difficult to reconcile with the repellent nature of this amazingly-written story. Mishima was also an ardent supporter of the samurai honor code. L ike the narrator of The Yellow Wallpaper, Reiko's struggle is both gender- and educationally-based, although her experience is more totally a reflection of Mishima's internal problems rather than a struggle of her own. This essay will show how setting, tone and irony in The Yellow Wallpaper and Patriotism reveal the struggles enacted through their main women characters, and how these stories reflect their author's respective fears. The setting of The Yellow Wallpaper becomes the focus of Jane's struggle against her husband's medical and frankly misogynistic beliefs. It is is the most important motif of the story, in that the narrator believes that the cause of her descent into madness is the wallpaper – its colour, pattern and even its smell. The narrator and her husband have taken â€Å"ancestral halls† (Perkins Gilman) as their summer holiday home; the â€Å"place has been empty for years† (Perkins Gilman) and as such, presumably, is old and run-down. Jane is enclosed in the large room at the top of the house, even though she fervently expressed a desire to stay in one of the rooms downstairs. The old, â€Å"atrocious† (Perkins Gilman) yellow room both entraps her and symbolizes that entrapment: John coerces her to stay alone in the room, on the basis of his educational and emotional authority, against her will. Just as the protagonist cannot overcome him, nor can she fight against the mores of the society which dismisses her

Ancient Roman Architecture Essay Example | Topics and Well Written Essays - 1750 words

Ancient Roman Architecture - Essay Example The Etruscans inspired the pedestal or podium below the early Temple of Jupiter Capitolinus in 509 B.C. The true arch may or may nit have come to Rome from Etruria, but both peoples often used the corbel arch and both liked decorative terra cotta. The Punic wars I and II, during the third century B.C., brought Rome into contact with Greek culture of southern Italy and Sicily; and with the conquest of Corinth, in 146 B.C., Rome subjugated Greece itself. From the Hellenistic and later Greeks, the Romans adopted the orders of architecture but modified them. They added a base to the Doric column and lightened its proportions to eight lower diameters in height. They joined the volutes of the Ionic capital with straight lines instead of the delicate Greek curves. The Corinthians was their favorite order. To the three Greek orders they added the Tuscan, a simplified version of the Structurally, the most important innovation of the Roman was the arch, which they used widely although they had not invented it. Next to the post and lintel, arch construction is historically of greatest importance. An arch is made of wedge-shaped stones that are arranged with the small side of the wedge turned down toward the opening. When the stones have been put in place by means of scaffolding or centering, their shape keeps them from falling, just like in the aqueduct of Segovia. Each stone of the arch, by its weight, exerts constant pressure on the stones an each side of it and the arch is held in position only by an exact balancing of these pressures. If that balance is upset, the arch collapses. As an old Arabic proverb has it â€Å"An arch never sleeps (The World Book Encyclopedia, p.640).†

America History19th Paper 1 Essay Example | Topics and Well Written Essays - 1000 words

America History19th Paper 1 - Essay Example While Smith’s religion has more of a substantial legacy, it was Prophet Matthias that made the headlines. The cult or ‘Kingdom of Matthias† the ideals of sexuality in the early 19th century. Historically the United States had a strong base in the freedom of religion and Protestantism. It was during the 1820s that smaller groups began to separate from the traditional and entered into the heretical. The Finneyites began great revivals that upended many of the long established customs regarding sexuality, religion, and politics. Theses followers shunned traditional Calvinist beliefs and strove to create an atmosphere that was governed by each individual versus a pre-ordained destiny.(23) It was not because of their beliefs, but the members of the movement that upset many. These were the middle and upper class citizens with aversion for many of the traditional beliefs. These men and women believed in abolishing many of the patriarchal beliefs and lifestyles that many Americans were living. When many started to protest against the Finneyites way of living, Prophet Matthias saw his chance. For many of the established branches, the woman’s place was in the home as a faithful servant to her husband and children. Not one to speak out or cause a stir, women were to bide by their husbands command and lead a spiritual life. It was during this time that some small groups of women started to stand up against the patriarchal beliefs and start to pursue their own religious opportunities. One such woman was Isabella van Wagenen, a servant who moved to Bowery Hill with who was James Latourette’s servant. Ms. Wagenen had been a slave and believed to have spoken with God since childhood.(53) When invited to the Bowery Hill Asylum created by Elijah and Sarah Pierson by two fellow women, she joined only to refuse the teachings. Oddly she decided to stay on with the Piersons and acted as an at will housekeeper. Women during this

A Critical Analysis of the Effect of Silver versus Iodine Dressings in Essay

A Critical Analysis of the Effect of Silver versus Iodine Dressings in Chronic Wound Management - Essay Example On the other hand, Wunderlich and Orfanos (1991) observed that chronic wounds are those that do not follow the normal healing process in the sense that they may or may not show any signs of healing within a few weeks. According to Bryant and Nix (2011), acute wounds are categorized as those that are acquired through surgery, trauma and those that are attained through burning (Bryant & Nix, 2011: 23-34). The phases and time duration that is assumed for acute wounds is measurable, and this is supported by the four major phases of healing though they have been confirmed to be overlapping; hemostasis, inflammation, proliferation and maturation. This material aims at investigating the effects of silver dressing and iodine dressing in chronic wound management. This will be achieved through consideration of various stages that are involved in both techniques of managing chronic wounds, comparing the stages with respect to their effectiveness of the use of the methods, and making an evidence -based argument regarding the most appropriate technique to use in managing the chronic wounds. In collection of data significant in meeting the objective of the study, secondary sources of data will be relied on, where various articles addressing the aspect of iodine dressing and silver dressing will be critically analyzed. This will significantly aid in determination of the findings of previous researchers about the effectiveness and efficiency of each individual method in addressing chronic wounds. An evidence-based conclusion will be drawn regarding the effects of silver dressing and those of iodine dressing in chronic wounds management. Chronic wounds are categorized into venous ulcers, diabetic ulcers and pressure ulcers. The venous ulcers occur mostly in the legs, and are evident to be affecting mostly the elder people. Mostly, the venous wounds are caused due to improper functioning of tiny valves in the vein, and this consequently affects the flow of

Income tax accounting Essay Example | Topics and Well Written Essays - 500 words

Income tax accounting - Essay Example is under 19 years old at the end of the year for which the claimant is claiming for the EITC or under 24 years old at the end of the year for which the claimant is claiming for the EITC or any age and permanently and totally disabled; and The Child Tax Credit is a separate credit from the EITC. The Child Tax Credit is a nonrefundable credit and has a limit of $1,000 per qualifying child. The actual amount of Child Tax Credit is determined based on the income. The amount of Child Tax Credit is smaller if the adjusted gross income is more than: $110,000 and the filing status is married filing jointly, $75,000 and the filing status is single, head of household, or qualifying widow(er), or $55,000 and the filing status is married filing separately (Internal Revenue Service, 2004). In addition, the Child Tax Credit is basically limited by the amount of the income tax the parent owes as well as any alternative minimum tax the parent owes (Internal Revenue Service, 2006). Parents who qualify for the Child Tax Credit may also qualify for the Additional Child Tax Credit. The Additional Child Tax Credit is a refundable credit and may give the parent a refund even if the parent does not owe any tax. The credit is for certain parents who receive less than the full amount of the Child Tax Credit (Internal Revenue Service, 2004).

Sujata Bhatt Biography Essay Example for Free

Sujata Bhatt Biography Essay Sujata Bhatt (b. 1956) grew up in Pune but emigrated with her family to the United States in 1968. She studied in the States receiving an MFA from the University of Iowa and went on to be writer-in-residence at the University of Victoria, Canada. More recently she was visiting fellow at Dickinson College, Pennsylvania. She currently lives with her husband and daughter in Bremen, Germany. Her first collection, Brunizem, won the Commonwealth Poetry Prize (Asia) and the Alice Hunt Bartlett Award. Subsequent collections have been awarded a Poetry Book Society Recommendation and in 1991 she received a Cholmondeley Award. For Bhatt, language is synonymous with the tongue, the physical act of speaking. She has described Gujarati and the Indian childhood it connects her to as the deepest layer of my identity. However, English has become the language she speaks every day and which she, largely, chooses to write in. The repercussions of this divided heritage are explored in her work, most explicitly in Search for My Tongue which alternates between the two languages. The complex status of English its beauties and colonial implications are also conveyed in the moving ironies of A Different History and Nanabhai Bhatt in Prison about her grandfather who read Tennyson to comfort himself during his incarceration by the British authorities. Such division finds geographical expression in poems which explore ideas of home (The One Who Goes Away) and question our mental mapping of the world (How Far East is it Still East?). Its present too in her voice, with its musical melding of Indian and American inflections. However, its in the non-verbal world of animals and plants that Bhatt finds a source of unity denied to humans except for the very young, as in her poem The Stare in which the monkey child and the human child experience a moment of tender connection. Perhaps it is this longing for unity which makes Bhatts writing so sensual; her poems are rich with the smell of garlic, the touch of bodies, the vibrant plumage of parrots. An intense colourist like the women artists who inspire some of these poems, Bhatt acknowledges that language splits us from experience but through the physical intensity of her writing brings us closer to it so that the word/is the thing itself. Her recording was made for The Poetry Archive on 1 September 2005 at The Audio Workshop, London and was produced by Richard Carrington.

Free

Free Will in Experimental Philosophy Essay Although the â€Å"free will† problem envelops a spectrum of ideas, I agree with the following belief: â€Å"The folk are compatibilists about free will. † While there are, of course, incompatibilists and indeterminists, for the most part, the general population consists of compatibilists. Now, I know experimental philosophy has a problem with the use of generalizations without actual statistics, but throughout this paper, I will explain exactly why the world revolves in a generally compatibilist manner. Firstly, to speak of compatibilism, you’d have to assume that the world is deterministic, meaning that everything that happens from here on out, including human action, is caused by the facts of everything that has happened before it. With that assumption in mind, compatibilist believe that we still have free will as long as we aren’t operating under external limitations. The problem with that is that although compatibilists believe we are free, there is still disagreement on just exactly how free we may be, which is the weak spot indeterminists and incompatibilists use to try to break the argument. One nature of compatibilism is referred to as classic compatibilism. This means that we’d be acting freely as long as we, without being impeded by any outside force, take a course of action that we personally choose for ourselves. These compatibilists believe that it is the presence of impediments such as â€Å"physical restraints, lack of opportunity, duress or coercion, physical or mental impairment, and the like† that would cause us to not act freely (Caruso, 2012). However, this line of reasoning is not accepted by those who support the Consequence Argument. In the simplest terms, this argument states that no one has power over the facts of the past and the laws of nature. Also, no one has power over the fact that the facts of the past and the laws of nature entail every fact of the future (i. e. , determinism is true). Because of that, no one has power over the facts of the future (McKenna, 2004). Compatibilists respond to this by saying that the focal point should be the differentiation between free and un-free, and not by the absence of causes. Other philosophers argue that we act freely when our first order and second order desires become aligned. Because our mental processes are more developed than those of younger children and simpler animals, we have the rationale to decide whether our instincts or raw desires should be acted upon. That rationale is referred to as the second order desires (Frankfurt, 1971). For example, Chris is at the bar with his girlfriend Ana. While Chris has stepped away to the restroom, Jose approaches Ana and flirts with her in a manner that she does not feel comfortable with. Once out of the bathroom, Chris sees this. Enraged, he initially wants to go and physically put Jose in his place. In spite of this, he remembers that he is up for a promotion at work, and getting into a bar fight probably won’t help his chances of receiving it. He tells Ana to collect her things. They leave. What we see here is the protagonist, Chris, experiencing first order desires that make him want to hurt Jose. His second order desires are what tell him that although he is feeling those first order desires, his second order desires are not in agreement and therefore, he shouldn’t act on them. Although some compatibilists seem to be satisfied with this reasoning because it justifies the causation of our actions, it doesn’t explain whether our thoughts and desires are consequences of the past as well. An example would be that Kate feels the desire to take a run in the park and does so. Yet, if determinism is true, which compatibilists believe it is, she is already determined to feel that way, and although she may want to feel that way, without any outside force acting on her she is not free (McKenna, 2004). Her first order and second order desires may even align, but without the ability to do otherwise, due to determinism, she would not be free. Even so, compatibilist Michael Levin says â€Å"minding or accepting one’s desires is as much an effect of past causes as the desires themselves,† but if our internal desires are causally determined, they cannot also be free. All it would be is a different form of causality (Caruso, 2012). Nevertheless, compatibilists argue that it isn’t necessary for an individual to have been able to do otherwise (Nahmias, Stephen, Nadelhoffer, Turner, 2005). If there were the choices of A through Z and someone that could manipulate me into doing A that would do so if I didn’t do it on my own, I would still have free will if I picked A without the manipulation. In this case, compatibilist see me as having had free will because I chose A on my own. My 1st order desires were aligned with my 2nd and that is why A happened. If I had been manipulated to do so, then the problem of free will would once again come into question, but being that the manipulator is fairly irrelevant to the story since I acted on my own accord, and would have done the same thing without the potential manipulative factor. Also, there a couple of studies done to determine what relationship non-philosophers believed existed between free will, determinism, and moral responsibility. In Study 1, there were three scenarios. Scenario 1 was negative. Scenario 2 was positive, and Scenario 3 was neutral. In all three cases, between 68 – 79% of folk said there was free will. While there were some fluctuations in percentages when it came to the association between free will and the ability to choose otherwise, the amount of participants making judgments that disagreed with incompatibilism was two to three times greater than those that followed along with incompatibilist intuitions. This study was supported by their second study. In this study, they tell the subjects that everything in the universe is caused completely by their genes and environment. The scenario takes twins, Fred and Barney, and places Fred with the Jerksons and Barney with the Kindersons. One day they both find a wallet with $1000. Fred keeps it, while Barney returns it to its rightful owner. When polling the participants, 76% said they both acted on their own free will and could have done otherwise. This shows that the majority of folk believe that compatibilism is true, and while external factors and facts of the past might influence the choice making process, it does not define it; therefore we are free within the confines of a determined universe (Nahmias, Stephen, Nadelhoffer, Turner, 2005). Now, why do I personally find â€Å"the folk are compatibilist about free will† to be true? Aside from the aforementioned statistics, the reason is that if we did not find a middle ground between free will and determinism, we wouldn’t do any of the things we do. Everything from the grading systems used in schools to receiving a promotion at work all the way to fighting wars is done in a compatibilist manner. The premise of all these concepts is the idea that if you choose do X, having the option of Y, Z will happen. If you work hard enough in school (X), you will receive good grades (Z), even though you can just be lazy (Y). If you are the most productive and pleasant at your job (X), you will receive a promotion (Z). If we go into a war (X), we have the chance of winning (Z). While all the factors in each of those scenarios might have also been determined, there is no reason for us to feel disappointment when we really studied but still managed to only get a B on a test or when we lose troops across seas. Though the previous paragraph does explain that folk believe in free will, it doesn’t explain why folk have the compatibilist view of free will. The reasoning for that is because while compatibilists believe that you can control some aspects of your life, you can’t control all of them. As Michael Levin said, â€Å"Compatibilist usually agree that free will does require behavior at least to be determined, since you cannot freely do what is beyond your control. † For example, we are born and we die. The sun rises. The sun sets. We inhale oxygen and exhale carbon dioxide. There are certain laws of physics that we must adhere to. Some will argue that we believe those to be stable laws of how the universe will operate, but only because that’s what it’s done until now. Tomorrow we might not have the sun rise, and tomorrow we might inhale carbon monoxide and exhale nitrogen. However, since certain things have been fixed for a trustworthy amount of time, we, the folk, have accepted it as determined facts of the universe. The determined factors of the universe are the skeleton upon which we place the flesh that is our free will. ? References Caruso, G. D. (2012). The Folk Psychology of Free Will: Arguement Against Compatibilism. Kriterion Journal of Philosophy, 26, 56-89. Frankfurt, H. G. (1971, January 14). Freedom of the Will and the Concept of a Person. The Journal of Philosophy, 5-20. McKenna, M. (2004, April 26). Compatibilism. Retrieved from Stanford Encyclopedia of Philosophy: http://plato. stanford. edu/entries/compatibilism/ Nahmias, E. , Stephen, M. , Nadelhoffer, T. , Turner, J. (2005, October). Surverying Freedom: Folk Intuitions about Free Will and Moral Responsibility. Philosophical Psychology, 18(5), 561 584.

Double Indemnity And Touch Of Evil Film Studies Essay

Double Indemnity And Touch Of Evil Film Studies Essay Film in popular culture was under scrutiny from cultural theorists during the 1930s and 1940s. It was suggested that film lacked originality and authenticity because of the way in which organisations, such as Hollywood, were producing art by using generic formulas (Grant, 2007:5). This repetition of conventions, characters and settings was typical of the Hollywood genre system (Palmer, 1994:1). This system enabled Hollywood to make films cheaply and competitively, which was criticised further by cultural theorists because the organisation was mainly motivated by profit (Grant, 2007:7). Genre films were at the forefront of the American ideal as films were an important feature of American culture. They represented an expression of the spirit of the time and worked as an inexpensive form of entertainment (Grant, 2007:5). The generic formulas were liked and accepted which was beneficial for both consumer and institution as the Hollywood studio could cater to a large audience (Palmer, 1994:2). However, the poor economic conditions of America in the 1930s meant that cinemas had to entice their audience with a more modern form of storytelling and representation (Palmer, 1994:3). Whilst the typical Hollywood film had to follow certain principles of narrative, the film noir was able to push the boundary of conventional storytelling. The visual stylisation, storyline and dark themes describe the essence of the noir film. These conventions will be discussed with examples from Billy Wilders Double Indemnity (1944) at the beginning of the noir period and Orson Welles Touch of Evil (1958) towards the end. The distinct elements that form the noir were largely due to the contributions of those in film production. During the early 1930s directors, actors and cinematographers who were involved in German expressionist cinema moved to Hollywood (Grant, 2007:25). The stylistic qualities of noirs were heavily influenced by expressionism; German silent films were admired by the Hollywood film industry (Silver, 2004:11). The artistic roots in German expressionism are portrayed in the use of common stylistic conventions such as chiaroscuro lighting, distorted camera angles and the use of symbolic designs (Silver, 2004:11). The most visible feature of the noir style is low-key lighting; cinematographers manipulated contrasts of light and shade between day exteriors and realistic night scenes through the use of curtains or venetian blinds (Silver, 2004:16). Dramatic use of lighting was used to create tension and confirm beliefs that the noir world was uncomfortable and corrupt. In Double Indemnity the establishing scene already implies this as Walter Neff begins to confess his crimes, while his face is in shade suggesting that he is ashamed. A less apparent feature, though crucial in terms of its expressionist value, was the use of distorted camera angles. Each camera angle was used specifically to create a dramatic and symbolic meaning. Low angles were pivotal in creating the feeling of claustrophobia and paranoia, for example when ceilings of interior settings were visible in the frame (Silver, 2004:16). Double Indemnity continues to provoke uneasy feelings with low angled shots in the initial scene suggesting that Neff is trapped with no other option but to confess. The use of high angles creates disequilibrium, for example when a city street is visible far below out of a window (Silver, 2004:16). This type of feeling is also expressed by dimly lit alleyways and shadowy pedestrians in the urban landscape (Silver, 2004:16). The noir style frequently makes use of shadow and unbalanced compositions (Telotte, 1989:17). Off-angle compositions of characters in the frame were used to create the suggestion of an unstable world (Spicer, 2002:47). In Touch of Evil, Spicer (2002:62) suggests that Orson Welles is able to draw the audience into a state of confusion by not including any stabilising balance of scenes. Touch of Evil was produced after the film noir description was established which suggests that the noir features in this film were used more deliberately. The expressionist style had been developed by using scenes of limitless darkness to create a sense of claustrophobia and agoraphobia (Spicer, 2002:61). Welles primarily uses night scenes, which allows characters and shadows to merge together creating a sinister atmosphere. Vargas is unsuccessfully attacked with acid by a shadowy figure. Hank Quinlans own corruption is symbolised in Touch of Evil as he falls to his death into floating waste (Silver, 2004:169). Similarly, visual symbolism is used in Double Indemnity as Wilder carefully constructs a mise-en-scà ¨ne to provoke meaning that may not always be obvious. The character of Phyllis Dietrichson is given primary importance both in style when she makes spectacular entrances and in the narrative when she manipulates those close to her. Both Double Indemnity and Touch of Evil share similarities in their visual styles which are heavily influenced by German expressionism. The expressionist style also influences the narrative and themes of noirs. Some of the themes that are expressed in the films are developed through the narrative. Noir stories challenge the conventional linear narrative of other Hollywood films and explicitly state points of view (Telotte, 1989:3). Strategies used are the voice-over, the third person flashback style, and the subjective camera technique (Telotte, 1989:12). The voice-over narrative technique enables the audience to experience situations through the protagonist. The first person narration allows the audience to identify with the character or narrator even if they are morally wrong (Silver, 2004:20). Telotte (1989:16) suggests that the I whose most basic purpose is to provide us with a privileged and personal eye on the world. Flashbacks are used to introduce the past which is presented from the narrators point of view (Silver, 2004:16). This is clear during Double Indemnity as Neff takes the role of narrator in flashbacks through to the present day. The first person voice-over is used as he retells the crime story on the Dictaphone but third person is used in the flashback scenes. Telotte (1989:45) suggests that Dictaphone narration is used to avoid speaking directly, which conforms to the noir ideology of tricks, lies and communication difficulties. There is frequent use of the subjective camera in noirs which emphasises points of view (Telotte, 1989:17). Welles uses this technique in Touch of Evil in confrontation during interrogations between Quinlan and Vargas where the audience is constantly deciding who is the dominant figure. Noir films were generally marketed as detective, thrillers or crime melodramas. Audiences were unaware that they were watching anything that was different from the Hollywood genre system. It was only the French critics who coined this term as the films dark qualities went unnoticed by audience and industry (Palmer, 1994:6). However, these films followed the crime detective formula as most, including Double Indemnity and Touch of Evil, were based on crime fiction novels. Double Indemnity was an innovative film and perhaps therefore a more authentic film noir. By comparison, Touch of Evil was rewritten into a much darker version that deliberately played on the noir styles. Silver (2004:15) states that noir relies on the element of style not just the content and that narratives are complex and not just icons. Literature of the time contained existentialism and psychological matters that promoted the importance of the past reflecting on present actions. This was particularly meaningful given the circumstances of America during the World War and the Depression (Silver, 2004:15). Grant (2007:26) suggests that noirs depict a sense of post-war disillusionment and was a delayed reaction to the enforced optimism of popular culture during the Depression and war years. The intended purpose of Hollywood narratives was to confirm the beliefs and values of the audience. Hollywood took a conservative stance within society both socially and politically. Films had to follow censorship regulations where certain principles had to be followed such as poetic justice, unsuccessful villains and restricted sexual liaisons (Palmer, 1994:4). Film noirs, for the most part, complied with these regulations given that they were unnoticeably different. However, they did touch on certain non-traditional themes such as sexual and criminal violations (Palmer, 1994:9). The French critic Nino Frank (cited in Palmer, 1994:8) described noir having rendered obsolete the traditional detective film because noirs focussed on the psychology of the characters rather than the actual crime and criminal. According to Silver (2004:15), important themes in film noir were classified as the haunted past and the fatalistic nightmare. The haunted past suggests the protagonists escape from a traumatic incident as in Touch of Evil or, crimes committed out of passion as in Double Indemnity. Past and present circumstances are mixed within the narrative; the past is real and inescapable and the protagonist has to confront it to seek redemption. This is featured in both Double Indemnity and Touch of Evil. The second theme is the fatalistic nightmare which is based on causality where present events lead to an inevitable conclusion. Good intentions of characters can be overridden when certain factors are taken into consideration. Double Indemnity uses chance and opportunity to commit crime, whereas the structure of society affects situations in Touch of Evil. Confusion was another theme in noir. It gives a sense of ambiguity to the narrative and a sense of nightmare to the atmosphere. This is conveyed in Touch of Evil when Susan Vargas is resting in the motel and a group of Mexican youths take over which leaves the audience questioning what happened exactly. Noirs present a bleak vision of contemporary life that was populated by criminals and immoral people; all of which opposed the American ideal (Palmer, 1994:6). The protagonists are mostly male and reflect the disruption to the traditional male role that was caused by the war and post-war readjustments thereafter. Females were characterised as both domestic and bland or as femme fatales. Male powerlessness is demonstrated next to the femme fatale which was a common feeling in post-war society (Grant, 2007:26). However, post-feminist critics suggest that Phyllis Dietrichson in Double Indemnity was a strong woman in a male-dominated world where she had to use any kind of weapon, including sexuality, to become an equal (Silver, 2004:16). But ultimately, the femme fatale corrupts the protagonist. The themes in Touch of Evil also promote the sense of corruption: drug dealing, sex trade and gambling. Touch of evil represents the conflict between true justice and the prevailing norms of justice. It has a theme of good versus evil where the moral Vargas can progress through the noir world of corrupt police officers such as Quinlan (Conard, 2006:43). Unlike Neff in Double Indemnity, Quinlan is deeply flawed already. Noirs involve moral decision making, the ethics of knowing what is morally right but finding alternatives more attractive. For example, in Double Indemnity a manipulated insurance salesman plots with a married woman to murder her husband to gain financial rewards (Conard, 2006:42). Double Indemnity contains adultery, cold-blooded killing, insurance fraud and criminal activity that are blamed on a female, which went against the contemporary censorship rules of the time. However, Neff and Dietrichsons inescapable fatality that draws them into crime seems to agree with those rules (Palmer, 1994:9). This is proven as Neff begins his narrations suggesting that crime does not pay (Double Indemnity, 2005): Yes, I killed him. I killed him for money and for a woman. I didnt get the money and I didnt get the woman. Pretty isnt it? The noir categorisation occurred because of the interaction between style, narrative and theme attributions. Noirs were able to branch away from the standard Hollywood product in such a way that it still catered to a large audience but unknowingly contained influences from European cinema. The impact that German expressionism had on Hollywood was remarkable and it is clear that the expressionistic style influenced many subsequent films. Double Indemnity, the earlier film, was a good example of innovative style both in appearance and narrative and was extremely influential. Touch of Evil was made towards the end of the noir period and deliberately used noir features but to an excessive degree. Noirs were considered to be a new type of detective crime thriller that subtly changed from the standard Hollywood genre film. They were still able to maintain the industrys principles by allowing a moral outcome but incorporating a more complex body to the story. These themes reflected the feelings of the American people towards their own society which made the films acceptable. The audiences need for a new way of expressing the story was met by a different, experimental narrative technique which heightened the impact of the dark qualities in the themes. These influences together with the dramatic, expressionist style established the film noir and give it a unique element in Hollywood.

The Joy of Soy :: Argumentative Health Diet Essays

The Joy of Soy In Chinese, the word for soybean is ta-tou, which translates, "greater bean" (Simmons 1991). Many Americans who are trying to make changes in their health are beginning to agree with this definition. Soybeans are becoming a legume of the future. SOY - CAN IT SURVIVE THE HYPE? Scientific research has discovered that adding soy foods to your diet can dramatically improve your health (http://www.ncw.net/alpha/pam5.html). People that incorporate soybeans and soy products into their diet have been shown to live healthier lives. The substitution of soy proteins for animal proteins in the diet can have dramatic affects on a person's health, though many Americans have not yet discovered the use of soy in the diet. The most common form of soy protein is derived from "white flakes," that are made by dehulling, flaking, and defatting soybeans by hexane extraction. These flakes contain 50-54% protein, and these flakes can be extracted to produce soy concentrates containing 65-70% protein (Lusas, l995). Soybeans, which were originally brought to the United States by Chinese immigrants, were discovered by Dr. John Henry Kellogg, who first used the soybean to develop a substitute for the traditional bacon and egg breakfast. He was also the first to develop meat substitutes and soymilk made from soybeans (http://www.vrp.com/soy.htm). The soybean is naturally rich in phosphatidycholine, which is an important component of the cell membranes and also an efficient delivery system of nutrients (http://www.eastcoast.com/freelife/product.htm). Recently, the soybean has undergone a transformation from food to medicine (http://www.vrp.com/soy.htm). THE PRODUCT Dr. Earl Mindell's company, FreeLife, has produced a line of soy-based health supplements that combine the soybean and the Japanese Grape Seed. These products are composed of Dr. Mindell's homemade Ultra Soy Complexes as well as a variety of other vitamins and minerals. These soy-based supplements are advertised and marketed on the internet; designed to catch the eye of the health-conscious reader. Dr. Mindell has hundreds of advertisements, and even his own home page. The first thought that comes to mind when reading these advertisements is, "Why should I believe this and switch my diet to a soy-based diet?" While the effects of Dr. Mindell's products may be slightly exaggerated, there may actually be more to a soy diet than many Americans would like to admit. Dr. Mindell's soy products must each be examined separately in order to discern the true effects of the product on a person's diet. The Joy of Soy :: Argumentative Health Diet Essays The Joy of Soy In Chinese, the word for soybean is ta-tou, which translates, "greater bean" (Simmons 1991). Many Americans who are trying to make changes in their health are beginning to agree with this definition. Soybeans are becoming a legume of the future. SOY - CAN IT SURVIVE THE HYPE? Scientific research has discovered that adding soy foods to your diet can dramatically improve your health (http://www.ncw.net/alpha/pam5.html). People that incorporate soybeans and soy products into their diet have been shown to live healthier lives. The substitution of soy proteins for animal proteins in the diet can have dramatic affects on a person's health, though many Americans have not yet discovered the use of soy in the diet. The most common form of soy protein is derived from "white flakes," that are made by dehulling, flaking, and defatting soybeans by hexane extraction. These flakes contain 50-54% protein, and these flakes can be extracted to produce soy concentrates containing 65-70% protein (Lusas, l995). Soybeans, which were originally brought to the United States by Chinese immigrants, were discovered by Dr. John Henry Kellogg, who first used the soybean to develop a substitute for the traditional bacon and egg breakfast. He was also the first to develop meat substitutes and soymilk made from soybeans (http://www.vrp.com/soy.htm). The soybean is naturally rich in phosphatidycholine, which is an important component of the cell membranes and also an efficient delivery system of nutrients (http://www.eastcoast.com/freelife/product.htm). Recently, the soybean has undergone a transformation from food to medicine (http://www.vrp.com/soy.htm). THE PRODUCT Dr. Earl Mindell's company, FreeLife, has produced a line of soy-based health supplements that combine the soybean and the Japanese Grape Seed. These products are composed of Dr. Mindell's homemade Ultra Soy Complexes as well as a variety of other vitamins and minerals. These soy-based supplements are advertised and marketed on the internet; designed to catch the eye of the health-conscious reader. Dr. Mindell has hundreds of advertisements, and even his own home page. The first thought that comes to mind when reading these advertisements is, "Why should I believe this and switch my diet to a soy-based diet?" While the effects of Dr. Mindell's products may be slightly exaggerated, there may actually be more to a soy diet than many Americans would like to admit. Dr. Mindell's soy products must each be examined separately in order to discern the true effects of the product on a person's diet.

Advertising Ethics :: Article Reviews Essays

Advertising Ethics Dittrich, Liz Ph.D. â€Å"About-face Facts on the Media†. About Face. 1996-2004. This article talks about how advertising promotes the cultures current for body shape and site and the importance of beauty. It talks about women’s magazines and how they include so many adds for weight loss and how many girls own Barbie dolls. The piece also talks about how all of these adds effect people and to what extent they effect people. The author of this piece is the director of Research and Outreach for About- Face and has a doctorate in Clinical Psychology. Based on those facts alone I feel that this piece is very credible and contains truthful information. Limitations of this piece include only having one side and not pertaining specifically to ethics in advertising. I will be able to utilize this piece mostly because it contains a lot of statistics and good information to help me in the angle I am going to take on how ethics in advertising affect women. This piece is very different from all of my sources because it does not pertain quite so directly to the topic I am writing on. (190) Heller, Lleland Dr. â€Å"Advertising, Children, and Ethics.† Professional Articles. 1990 http://www.drheller.com/april01.html This article talks about psychologists helping advertising companies to help the create effective advertisements that target children. The article asks if this is ethical. Psychologists also help these companies create educational toy advertisements, anti-drug advertisements, â€Å"don’t drink and drive† advertisements, etc. So the article asks if you can really separate out all of the situations and make a statement that includes all of them. The main issue the article talks about is that people feel as though psychologists own that information and can use it as they please but that that is not the case at all. The article says that ultimately parents should be trained and able to say no because after all it is there responsibility. This piece is written by a doctor who seems to be well-know and who has treated a lot of patients. Dr. Leland Heller is the author of 2 books, specializes in treating the borderline personality disorder and has treated over 3000 peo ple with this disorder. The intended audience of this piece is people who are accusing psychologist of using there knowledge unethically by giving it to advertisement companies and others who may be interested in the topic.

Priest Celibacy :: essays research papers

Fundamentalist attacks on priestly celibacy come in a number of different forms—not all compatible with one another. There is almost no other subject about which so many different confusions exist. The first and most basic confusion is thinking of priestly celibacy as a dogma or doctrine—a central and irreformable part of the faith, believed by Catholics to come from Jesus and the apostles. Thus some Fundamentalists make a great deal of a biblical reference to Peter’s mother-in-law (Mark 1:30), apparently supposing that, if Catholics only knew that Peter had been married, they would be unable to regard him as the first pope. Again, Fundamentalist time lines of "Catholic inventions" (a popular literary form) assign "mandatory priestly celibacy" to this or that year in Church history, as if prior to this requirement the Church could not have been Catholic. These Fundamentalists are often surprised to learn that even today celibacy is not the rule for all Catholic priests. In fact, for Eastern Rite Catholics, married priests are the norm, just as they are for Orthodox and Oriental Christians. Even in the Eastern churches, though, there have always been some restrictions on marriage and ordination. Although married men may become priests, unmarried priests may not marry, and married priests, if widowed, may not remarry. Moreover, there is an ancient Eastern discipline of choosing bishops from the ranks of the celibate monks, so their bishops are all unmarried. The tradition in the Western or Latin-Rite Church has been for priests as well as bishops to take vows of celibacy, a rule that has been firmly in place since the early Middle Ages. Even today, though, exceptions are made. For example, there are married Latin-Rite priests who are converts from Lutheranism and Episcopalianism. As these variations and exceptions indicate, priestly celibacy is not an unchangeable dogma but a disciplinary rule. The fact that Peter was married is no more contrary to the Catholic faith than the fact that the pastor of the nearest Maronite Catholic church is married. Is Marriage Mandatory? Another, quite different Fundamentalist confusion is the notion that celibacy is unbiblical, or even "unnatural." Every man, it is claimed, must obey the biblical injunction to "Be fruitful and multiply" (Gen. 1:28); and Paul commands that "each man should have his own wife and each woman her own husband" (1 Cor. 7:2). It is even argued that celibacy somehow "causes," or at least correlates with higher incidence of, illicit sexual behavior or perversion.

“What’s Your Color?” a Study on Color Preferences

â€Å"What’s your Color? † A Study on Color Preferences A Research Paper Presented to the Languages Department Of the College of Science, University of Santo Tomas in Partial Fulfillment of the Requirements for the Course Academic Writing Group No. 3 1st Semester, SY 2011-2012 TABLE OF CONTENTS Chapter Page 1 INTRODUCTION Background of the Study2 Statement of the Problem2 Significance of the Study2 Scope and Limitations2 Materials and Methods2 Definition of Terms2 2 DISCUSSION Colors2 Background (Definition of Colors)3 Perception and Sensation3 Theory of Colors3 Psychology of Colors2 Research History on Color Preferences2 Color Preference By Gender3 Color Preference By Age3 Possible Factors Affecting Color Preferences3 3 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary2 Conclusions2 Recommendations2 REFERENCES2 Chapter I INTRODUCTION A. Background of the Study Conventions of society on color preferences, whether on age or gender, are nothing but stereotypes. The traditional adage of â€Å"pink is for girls while blue is for boys† may be proven wrong. About 80% of the information which is incorporated through the senses is visual and it influences an individual’s everyday decisions. Individuals use color in choosing certain objects such as identification and selection of different kinds of food and drink, toys or cars and dresses. Colors also influence object preference in many situations, like a color of a house, clothes and furniture. However, color does more than just give objective information about the world, for it also affects an individual’s feelings. It possibly may dictate a person’s moods and emotions, perceptions, likes and dislikes. Such influence by a certain color is an important center of research in color psychology, which is called color preference. Color preference is the tendency of an individual or a group to  prefer  some  colors  over others or a strong inclination that results from identification with a certain or favorite color. People are affected by different color stimuli and it varies from person to person. However, color does more than just give us objective information about our world; it affects how we feel. A preference for a specific color can be related to how a person may or want to feel in any situation and even how it may be the basis to remember certain experiences. Many investigations have indicated that children and adults, depending n the gender and age, have differences in preferences for colors. A study done by Eysenck (1941) found that there was a relationship between gender and color and that people have a general preference for color. According to Ellis & Ficek (2001), females and males tended to be somehow divided in preferring both green and blue and said that it may be affected in taking t he view of neuroscience. On the other hand, Davis, Pitchford & Seerif (2009) found out that color preferences emerged with age and that perception of color was shown to have a mediating role in determining a color preference. Additionally, children prefer colors they find to be pleasant and comforting and it can be changed and can vary while adult color preference is usually non-malleable. Although with these researches, color psychology received minimal attention to research probably because of the inevitable ‘instability’ of the results that may vary in different researchers in the past decades. This instability is mostly due to the unpredictability of the color’s variables, making it difficult to come about with results that will lead to a concrete conclusion (Child, Hansen, & Hornbeck, 1968). Another problem is that there is no known direct cause of why and how an individual develops the certain attachment to a specific color, which brings the researchers to assumptions rather than backed by empirical evidences. With these in mind, color preference now holds a huge impact in a person’s everyday life for it can be found basis on how people will act in certain situations and is not just brought about by what parents or peers have taught to an individual to like. Moreover, the need for a new research on the issue is a priority because even some of this research’s credible references are decades old. This paper now aims to determine what these specific color preferences are, its occurrence over time, its societal effects on an individual and its psychological cause, bases and changes. B. Statement of the Problem This study aims to answer the following questions: 1. What colors are preferred by male and female individuals? 2. What changes in preference occur over time or as they age? 3. What are the psychological and societal causes and bases of the preferences and changes that happen? C. Significance of the Study Developmental Psychologists. Psychologists, from the field of Developmental Psychology, are concerned with the nature of human development or change in the cognitive, social, emotional, behavioral and physical aspects throughout the life span and this study will help them understand the role of color preference as a building block in development. Consumer Psychologists. Psychologists, from the field of consumerism, study people’s emotional, cognitive and behavioral responses to a wide variety of stimuli (advertisements, packaging, products, etc. and this study will help them understand how color preference plays an important role in the selection of a product based on its appearance. Future Researchers. Because this study has received minimal attention in the past decades to contribute to the growth of this discipline, this will help future researchers solve why people have color preferences and to improve this study. They are also heeded to develop researches based on how these preferences will affect th e person’s behavior. D. Scope and Limitations This study focuses on the color preferences of an individual based on their age and gender. This will also concentrate on the possible cause and effect and relations between the two, the psychological implications and societal effects to the preferences. Because this research is not empirical, this study will no longer conduct interviews and surveys to the population. Moreover, this will not discuss any behavioral outcomes due to a person’s color preference. This study attempts to discuss the causes to take such preference. E. Materials and Methods This research employs a Descriptive Method since the researchers aim to escribe and to discuss color preferences based on an individual’s gender, age, their possible relations with each other and the psychological explanations causing the phenomenon. This method is defined as â€Å"a process of gathering, analyzing, classifying and tabulating about prevailing conditions, trends, processes†¦ and then making adequate interpretation about such data†¦Ã¢â‚¬  (Calderon & Sanchez, 1995). With this, Descriptive Method is believed necessary for the study. Different reference materials containing data relevant to the research was gathered such as books and journal articles from scholarly periodicals and online sources. F. Definition of Terms For a common frame of reference, the following terms are operationally and conceptually defined. Color Preference. This refers to the tendency of an individual to be inclined to one specific color. Color Psychology. This refers to the application of the study of psychology into sensation and perception of colors. Hue. This refers to the description of color we readily experience when we look at color. (Briggs, n. d. ) Perception. This refers to the brain’s interpretation of a received sensation. Psychology. This refers to the scientific study of the overt and covert processes of the mind. Saturation. This refers to the dominance of hue in a color. (Briggs, n. d. ) Sensation. This refers to the stimuli received by the main senses of the body. Value. This refers to the linear axis running through the middle of a color wheel. (Briggs, n. d. ) Chapter 2 DISCUSSION Colors A. Definition of Color Color studies began with the interaction of light and color because without light a person cannot observe a color, shape, or space. Understanding light and color was greatly aided by Isaac Newton's discovery that white light contains all visible color. A person can see colors because wavelengths of light vary; high energy light appears violet, while low energy light appears red. (Cherry, 2011) B. Perception and Sensation C. Theory of Colors Psychology of Colors Color psychology is the study of color as a factor of human behavior and consists of varied studies on color preference. Color preference is a vital aspect of an individual’s visual experience that influences a wide spectrum of human behaviors: buying cars, choosing clothes, decorating homes, and designing websites, to name but a few. When an individual reacts to colors, a number of factors may influence that reaction. A person's culture, gender, age, emotional and mental state, specific experiences, mood — as well as the appearance, combination and other properties of the colors themselves — can all affect the reaction. An individual’s experience of color is influenced by one’s personal and cultural associations. One would tend to approach or withdraw from objects based on how pleasing a color is or how others would imply meaning to it (Lescroart, 2010). Based on an interview conducted by Sohn (2010), Karen Schloss, a graduate student in psychology at the University of California, Berkeley agreed: I might like purple more than you because my sister's bedroom was purple and I had positive experiences there. My own personal preference is determined by all the entities you've encountered of that color and how much you liked them. † Color preference is also influenced by societal affiliations. Sohn (2010), â€Å"†¦ But it shows that people are generally interest ed in the subtle differences between people and what has driven that. Color provides a tool to understand why we like some things more than others. † (Sohn, 2010) While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors are perceived as warm or cool primarily because of long-held and universal implications. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. Warm colors can bring forth emotions that range from feelings of warmth and comfort to feelings of anger and hostility. Alternatively, colors on the blue side of the spectrum are called cool colors and include blue, purple and green. These colors are often described as calm, but can also bring about feelings of unhappiness or lack of interest (Cherry, 2011). Moreover, warm colors are linked with the heat of sun and fire and are generally considered as high arousal colors. On the other hand, cool colors are associated with the coolness of leaves, sea and the sky and are considered as low arousal colors (Pantone, n. d. ). Research History on Color Preferences A. Color Preferences By Gender Most researchers may have not exactly agreed to what color do individuals prefer according to their gender, but all of them said that there is significance only to a little extent. Work (2011) concluded that only blue is the favorite color for both males and females like. However, they differ in the color that genders dislike, having brown for men and orange for women. Ellis and Ficek’s (2001) conclusions almost agrees to that of Work’s, where men places Blue and Green as their top two with the women’s counterpart interchanges the two colors. Eysenck’s (1941) experiment also sees no difference between the two sexes, ranking Blue, Red and Green as the participants’ favorite colors. Early researchers also saw if color properties would have affected an individual to such preferences in colors. Eysenck pointed out that the color’s luminosity may have affected the decision, but no longer elaborated the reason, which is confusing for the researchers of this paper. Child, Hansen, and Hornbeck (1968) focused little on sex differences, but noted that males prefer cool colors while women prefers warm, appearing not later than 17 years of age. On the other hand, Work presented a more accurate explanation that may have a role in preferences. He said that men tended to be inclined toward shade colors, or those colors with black added, because it make them feel dominant and mysterious. It is the contrary for women, liking tint colors, now colors added with white, because it made them feel young and soothed. Moreover, Work said that light and dark colors are preference for both sexes, while soft colors were preferred by women, and bright by men. B. Color Preferences By Age If there is any relation between color preferences and the individual’s age, the answer would be a yes, an almost significant yes. Michaels (1924) experimented on 6 to 15 year-old boys and concluded that there is only a little importance on colors but presented a big factor on the reason of why the preference is present. While green occurred as a favorite color for six year-old boys, the remaining years turned their attentions to like blue. Michaels said: Several possibilities present themselves as means of explanation. Should we consider that at 6 years and under there is no appreciation of the aesthetic sense; or that the individual undergoes physiological changes, which mature at 7 years, bringing into development a physiological mechanism which causes to see objects in a different light? There might be some psychological basis for explanation where the individual the keener sense of perception to aid him in his judgments. Perhaps his social environment is changed at this period to allow a little freedom of action – a vital influence of an individual in general. Could it not be that the innate tendency was unable to find a field of action until properly stimulated? These are some suggestions along the lines of which one could work out a case on the evidence at hand†¦ whether the explanation is physiological or psychological (p. 82). Most researchers, however, focused on the properties of color as determinants if there are significant differences that can be found. On value, the darker category was found preferred by older individuals, opposing younger ones who likes lighter ones, as said by Lee, Gong, and Leung (2009). Meanwhile, Child, Hansen, and Hornbeck concluded that cooler colors are preferred by all ages, which is becoming prevalent as early as six, and that there is little to no significant transcendence of color preference, raising their point to the study of Burnham, Hanes, and Bartleson in 1963 as cited in their article. But they still stressed that changes may still occur because the individual may be socially-affected, which may then change his attention from the color’s saturation as a criterion to its hue. They also added that if there is change by age, the change in cognitive functions of a child to an adult is one big cause. This is affirmed by the study of Davis, Pitchford, and Seerif (2009), which in their experiment showed that adults are more in favor of desaturated and hue colors than that of saturated ones. C. Possible Factors affecting Color Preferences Except the properties of colors and cognitive functions that is earlier mentioned, this study saw no clear cause to explain everything as different researchers concluded either biologically, psychologically, or both. Ellis and Ficek presented a biological origin that it may be a neurohormonal factor that affects color preference, but not elaborated further because the evidence supporting the hypothesis is an experiment in rats and is currently in study. Another one is that color preference came about by retinal biochemistry and the way the brain processes color information, which is sensitive to some colors that is found different in sexes. Females are more sensitive to pink and, while males are more sensitive to green and blue. Lee, Gong, and Leung also noted that elders would prefer colors related to joyful events, while the younger ones would prefer those that will make them comfortable. They agree to Child, Hansen, and Hornbeck’s hypothesis that color preference may be emotionally-evoked which may be an influence of an individual’s experience with the color. Chapter 3 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS SUMMARY This paper attempted to determine the colors preferred by male and female individuals, their changes in preference in their occurrence over time and the psychological and societal causes and bases of the preferences and changes that happen. The research design used in this study is the Descriptive Method wherein data from books and journal articles from scholarly periodicals and online resources were used to answer the research questions posed. The research findings are the following: 1. The color blue is generally preferred by all individuals. Based on the color properties, both genders differ in color preference with males liking cool, bright and shady colors while females favor warm, soft and tinted colors. 2. The changes in color preference by age are not specific. Cooler colors are commonly preferred throughout the life span but changes are caused by an individual’s changing criterion, from saturation to hue. 3. Psychologically, color preference exists from an individual’s emotion, cognitive function and perception stored in memory related to the color. Society also influences color but is yet to be proven. CONCLUSION Based on the findings of this study, the researchers therefore conclude that an individual’s color preference does depend on age, gender, and the color’s properties. RECOMMENDATIONS After drawing the conclusions of the study, the researchers hereby make the following suggestions/recommendations for future researchers: 1. In conducting further research on color preferences, an Empirical Method should be used to gain more accurate and more meaningful results and data. 2. It should focus on the biological bases because only a few researchers have produced information about the biological aspects of color preferences. . It should also focus on the effects of color preferences to an individual’s behavior and inclinations to certain objects. REFERENCES Briggs, D. (n. d. ). The dimensions of color. Retrieved from http://www. huevaluechroma. com/ 012. php. Cherry, K. (n. d. ). Color psychology: How colors impact moods, feelings, and behaviors. Retrieved from http://psych ology. about. com/od/sensationandperception/colorpsych. htm. Child, I. , Hansen, J. , & Hornbeck, F. (1968). Age and sex differences in children’s color preferences. Child Development, 39(1), 237-247. doi:10. 2307/1127374. Ciccarelli, S. , & Write, J. N. 2009). Psychology (2nd ed. ). Jurong, SG: Pearson Education South Asia Pte. Ltd. Davis, E. , Pitchford, N. , & Seerif, G. (2009). Does colour preference have a role in colour term aquisition?. British Journal of Developmental Psychology, 27(4), 993-1012 doi:10. 1348/026151008Ãâ€"399916. Ellis, L. , & Ficek, C. (2001). Color preferences according to gender and sexual orientation. Personality and Individual Differences, 31(8), 1375-1379. doi: 10. 1016/S0191- 8869(00)00231-2. Eysenck, H. (1941). A critical and experimental study of colour preference. The American Journal of Psychology, 54(3), 385-394. doi:10. 307/1417683. Lee, W. , Leung, C. , & Gong, S. Is color preference determined by age difference?. Retrieved from http://w ww. iasdr2009. org/ap/Papers/Orally%20Presented%20Papers/Behavior/Is%20 Color%20Preference%20Affected%20by%20Age%20Difference. pdf. Lescroart, M. (2010). Favorite colors: Color preference determined by desirability of objects. Retrieved from http://www. scientificamerican. com/article. cfm? id=favorite-colors. Michaels, G. (1941). Color preference according to age. The American Journal of Psychology, 35(1), 79-87. doi:10. 2307/1127374. Munger, D. (2005). Color preference in kids and adults. Retrieved from http://scienceblogs. com/ cognitivedaily/2005/06/color_preference_in_kids_and_a. php. Pantone. (n. d. ) How does color affect us? Retrieved from http://www. pantone. com/pages/ pantone/Pantone. aspx? pg=19382&ca=29 Pinel, J. (2008). Biopsychology (7th ed. ). Jurong, SG: Pearson Education South Asia Pte. Ltd. Sohn, E. (2010). Color preference determined by experience. Retrieved from http://news. discovery. com/human/colors-preferences-evolution-style. html. Work, S. (2011). True colors – breakdown of color preferences by gender. Retrieved from http://blog. kissmetrics. com/gender-and-color/.