Strategy of Marketing and its impact

Strategy of Marketing and its impact Strategy is a long term actions/plans which are made by some organization to achieve their peculiar targets/goals. (link 1) According to Michael Porter the strategy is all about the mixture of different activities which are differentiated from competitors to pronounce unique mix of value. To him its all about differentiating yourself from customers as well as competitors. (link 2) Without a strategy the organization is like a ship without a rudder, going around in circles Joel Ross Michael Kami (lec-1) Marketing strategy: A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. (link-3) The set of objectives which an organization allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods to achieve these objectives Chartered institutes of marketing (lec-2) The above two examples show that , marketing strategy is actually the strategy that support overall corporate and which a company has to use efficiently to market its products on best opportunities while converging the limited resources to achieve its goal. Marketing planning: Marketing planning is a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them (link-4) Now we can interrelate all the above terms with the help of diagram below. Business Goals Market Strategy Marketing Mix Marketing Plan The above diagram shows that an organization has to set business goals which are actually the target of company or mission statement. The next level comes of marketing strategy which is esteemed rule that company has acquired to market their products. After establishing the market strategy company moves forward towards marketing mix in which it define the whole marketing mix i-e Product, Pricing, Place and Distribution. Afterwards the process of writing of marketing plans comes in which company has to describe the whole market activities which are used to acquire business goals. (link-3) 1.2 Impacts of strategy on marketing planning: Under this heading the strategies of organization will be discussed and the impacts of that strategies on the marketing of organization will be noticed. What effect that strategies will throw on organizations long run and short run will also be discussed. Here we are talking about Fresher marketing plans. As described earlier it is a Pakistani local company that is making 100% pure juices and this is one of the marketing strategy of Fresher that make it distinguishes from others. The company has many competitors in the same line of 100% fresh juices i-e Nestle, Shezan, Minute Maid etc. But the Fresher is successful yet to maintain the no. 1 position in the brands of 100% pure juices. And also Fresher is successful to maintain its positioning against Nestle and other strong brands like Minute Maid. The benefit what Fresher will get due to this strategy is that competitors are not attaching it from all the sides. Only fresh juice companies are interested to attach its strategies. It has no concern with any other product line of competitors. Another strategy of Fresher is that they are using PET BOTTLES instead of juice boxes which made their product easy to use for the customers and the look of their brand product is totally different from others. They are also using SHRINK WRAPS for the packaging of their products. The one more thing that makes their product discriminate is tags hanged with the bottle of juice on which a little description of brand and ingredients are written. These tags make the look of the product more elegant and it again helps to make a strong positioning of the brand. The promotion strategy that Fresher following is WORD OF MOUTH. They are using any other strong promotion strategy which again differentiate the brand from others in market. But as they are not focusing the advertisement strategy now when they that much stabled in market, they can spoil their positioning as well. Fresher has strong distribution strategy which has been helping the brand to be strong so far i-e they used ROLL OUT strategy of distribution. They started the distribution of their product from their own city and then they spread it in other cities with the passage of time when they had grown enough in the market. The strategy has a benefit that other strong competitors like Nestle, Minute Maid etc didnt notice such small brand and didnt take action for that. In the meanwhile Fresher entered in the market and had got a strong market positioning. Fresher had got another benefit of this strategy that is they maintained their resources with it. They started distributing their product in their city only and when they have earned enough money they spread it over other cities of Pakistan as well. 1.3 Component parts of a marketing plan: Parts/Categories with which a marketing plan is made up of are called components of marketing plan. Here the heading will elaborate all of its parts one by one. Executive Summary: It is the first component of the marketing plan which explains the summary of the whole marketing plan for the quick review by the management of the company. Mostly three issues are mentioned in this part. The Challenge Challenge consists of a little elaboration of product for which marketing plan is made and the summary of goals such as sales figures and strategic goals.. Company Analysis Company analysis mostly consists of the answers to following questions What are goals of the company? To what thing it focuses more? What are the strengths of that company? From what culture it belongs? What are weaknesses of the company? And in what market shares it exists? etc. Competitor Analysis In competitors analysis a short report about competitors weaknesses, strengths, market position and market shares is presented. (link-5) Current marketing situation: Its a marketing audit which shows the current market situation of the company by comparing it with the past situation of its own and with the market situation of competitors. It presents data about the market, product, competition and distribution. SWOT analysis: SWOT analysis is basically the analysis in which strength, weaknesses, opportunities and threats related to the product (to be marketed) are given to have a complete look on companys analysis. The firms internal environment presents strength and weaknesses while external provides opportunities and threats. Objective and issues: This heading defines the objectives of company in different areas such as market share, sales, profit etc. Also this category will deal with all the issues and problems that effect these objectives. Marketing strategy: In this category a marketing strategy or approach is recommended to achieve the particular objective. It is the main and important part of marketing strategy structure. The strategies will elaborate the marketing mix (product, price, distribution, promotion) as well. Action programs: In this step a report is given about details of marketing strategy. The report answers such questions like how will all plan start? Who will do it? What will be the cost of all plan? Etc. Budgets: The expected budget for the specific strategy is provided in the report along with the profit and loss statement that forecasts the expected financial outcomes from the plan. Controls: Indicates how the progress of the plan will be monitored. (lec-5) 1.4 Risks and advantages in the devised marketing plan: Risks: Fresher is having a big threat in the market due to its lack of advertisement strategy now when it has gain that much credibility. Other competitors in the market has built strong image through their advertisement promotion strategy. Now it is the time when Fresher might think of making a strong and highly attractive advertisement to throw behind all the competitors. Fresher is not having a properly educated team of employees and it dont have proper departments such as HR department, RD department, Marketing department etc. So the employees working in the competitors firm are more competent and they can make proper decision at proper time. Fresher has to work on it as well. It may form a proper team so that they can compete in the leading market. As Fresher employees are not that educated in their particular field, they have disagreement in the selection of strategies. This is the major risk for the Fresher in the market as it can lead to fall of the company. Advantages: Fresher has specialized workers only in the field of making juices. Their worker knows the formula and they are best trained workers in juice making as they have to make only one product line at one time and they concentrate fully on it while competitors of Fresher have more than one product line so their workers have less command on juice making. The earlier promotion strategy of Fresher (word of mouth strategy) is quite impressive as no competitor can concentrate on upcoming new brand in this way. It gave Fresher to expand rapidly in market. The different packaging of Fresher bottle made them different and they expand undoubtedly in the fresh juice market. The biggest advantage to Fresher was the introduction of 100% fresh juice first in the market which make them differentiate from the competitors and thus they expand rapidly.

Jesse Owens †A Legend Essay

The legendary Track and Field athlete, known to the world as Jesse Owens, was born James Cleveland Owens on September 12, 1913. It’s claimed that the nine-year-old’s accent made it difficult for his schoolteacher in Ohio to understand Owens when he gave his name as â€Å"JC. † Instead the teacher wrote his name down as â€Å"Jesse† (Gentry, 1990, p. 34). Jesse’s first brush with running was to be in the hills of Alabama, his home state. At the time though, Jesse was a sickly child given to frequent attacks of Pneumonia and other medical issues including the appearance of boils. His training for the track and field events only began when he entered Fairmont Junior High School where he was noticed by Charles Riley, an Irishman who was quick to take into account Jesse’s â€Å"potential† despite his lack of a strong physique. Riley, took the time to coach Jesse before school began each day so that Jesse would be free after school to do the part time jobs he’d taken up to contribute towards his family’s financial betterment. There’s nothing to show that Jesse’s typical workouts weren’t anything but pretty basic in terms of the equipment available and the routines followed in those early years. Practicing the various techniques of starting and running as well as long jump is what Jesse engaged in. Making the most of this humble start, Jesse soon began to draw attention to his abilities, having by this time, enrolled in East Technical High School. Owens then went on to join the Ohio State University where he continued to break records and draw attention though still failing to get a scholarship on account of his race. Owens greatest contribution to American history came in Berlin where the 1936 Summer Olympics were held. Jesse Owens went on to win four gold medals for his country – 100m sprint, 200m sprint, 4 x100m relay and long jump – in the face of strong prejudices exhibited by Adolf Hitler who was intent on showing off the superiority of the Aryan race to the world. Americans greeted him with great enthusiasm on his return, and cheered his accomplishments heartily (Corrigan, 1990, p. 18). Track and Field events gained popularity in the United States. However, Jesse himself was not to benefit from all these events.

The Great Gatsby Topics for Essay Cover Up

The Great Gatsby Topics for Essay Cover Up The Basics of Great Gatsby Topics for Essay Each three-hour essay session includes three essay questions this portion of the examination is intended to measure an. Generally, a book review or report should consist of several important elements. In a suitable thesis for gatsby the state that you're provided a well-written essay employing the fantastic gatsby. There are a number of essay writing services that think they're the very best, and thus don't be cheated and check the authentic list of the very best. If you must write about the essential symbols in The Great Gatsby, take a look at our symbols overview for an entire guide. If you simply learn the fundamentals of the plot, you won't have sufficient understanding about the book to conduct a suitable analysis. Request assistance when picking the ideal theme to analyze. Don't hesitate to use it like an example and as an inspiration supply! The author defines the essential term and provides a succinct history of it. Nevertheless, it may occasionally be hard to choose just one especially whenever the professor leaves this uneasy choice entirely your choice. It follows that the student can't avoid reading the whole novel to recognize the characters, the principal ones being Nick Carraway and Daisy Buchanan in addition to Jay Gatsby. Check with your professor at first to observe the ideal fit. Fate interferes in the shape of the unexpected manslaughter of a single character's mistress by his wife. In order to earn a great impression on Nick, Gatsby always speaks elaborately and is quite wonderful to Nick. Tom is the ideal illustration of the kind of amoral people explained in the book. What You Don't Know About Great Gatsby Topics for Essay Another critical facet of the American dream is it implies that financial success is a consequence of the tough work and nothing else. They become the features of the certain social class, who own large sums money. Inside this, they see the secret to human happiness. Some people used their status to make the most of other individuals. We've made a list of the very best paper writing services of 2016 to be able to help it become clear for you which services were the greatest and most trustworthy last calendar year. Underground establishments soon became a big company and a great chance to make some money. You should definitely take this service into account if you're new to the internet writing businesses. Our Great Gatsby essays service can save yourself student's huge quantity of the moment, money and frustration. I think that it turned out to be a novel about foolishness and I'll never read it again. When these sins are found, there's one cardinal virtue that rears its head repeatedly and that's Gatsby's hope. There are various techniques to look at The Great Gatsby, and views change from crowd to crowd. He reunites with Daisy yet he does not win her love, just like he does not acquire sympathy as well as support from others. He demonstrates it does not really fulfill the desires of the characters and doesn't bring happiness. There was no love for everyone. In fact, even in nature, perfection doesn't exist. Highlight a particular topic in the book e.g. the morality of the most important character. The Great Gatsby is a good literature resource book that may be compared not just to the life in the'20s but likewise the current. He, for instance, is mainly worried about winning back Daisy, his lost love. He is another matter entirely. He is the only really honest and good person. For Jay, his American Dream isn't material possessions, though it may appear that manner. At Essay Singapore our group of highly qualified writers would make sure that you receive the best essays in the least possible moment. The social setting in the story is related to the resolution because in the end it's all about the fight between the wealthy and poor. The social setting of the story impacts the resolution also. The physical setting of the story has a massive influence on the conflict that happens. This effective feeling can be placed into doing good things, or have a negative influence on how one sees themselves. This yellowy' hair also categorises in the flaws of the principal characters. Explain the importance of the green light.

Sleep Deprivation And The Sleep Cycle - 940 Words

Sleeping is very important for everyone as it helps our body to rest and recover its energy. Anyone, who doesn’t sleep well, can have many disorders that we will discuss later. We have first to explain what is a typical night`s sleep cycle then go ahead and describe how sleep deprivation impacts your ability to learn and your health as well. Regular night`s sleep cycle can always be described in 4 stages N1, N2 and N3. Where each stage has different information and different description. N1 can be said for light sleep. N2 is for sleep spindles. N3 is for the delta waves. Also there is REM and NREM sleep which defers from one stage to another. First stage will be N1 which is light sleep. In this stage your body starts to adjust itself and the other organs that it is about to stop working. Where at this stage the body drift between sleeping and out of sleep and it can be easily awakened from this stage. This stage affects the eye movement as it makes it move slowly and the muscle activity as well starts to relax. Many people said that they experienced sudden muscle contraction. There is also a hypnagogic images as hallucinations or vivid visual events and hypinc jerk for the knees, legs and sometimes for the whole body Second stage is N2, which can be expressed by sleep spindles as it is accompanied by stop of eye movement and different stuff.in this stage, the body relaxes to the extreme as it stopes the eye movement and brain waves starts to slow down with an occasionalShow MoreRelatedSleep Deprivation And The Sleep Cycle2350 Words   |  10 Pages2016 Sleep Deprivation It is a normal thing for people to feel tired, waking up early every day is a hard thing to do. But, feeling constantly exhausted day-in and day-out, is not a fun, nor healthy thing, for someone to deal with. Sleep deprivation is a common struggle that people all over the world struggle with on a daily basis. 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